[*BCM*] WANTED: photo of the new "health insurance" bus campign of hit cyclist

Jeffrey Rosenblum rosenblum.jeff at gmail.com
Fri Mar 28 15:33:29 EDT 2008


All,

The Massachusetts Health Connector, an arm of the MA Department of Health
and Human Services, just released an advertizement campaigh for health
insurance, but picked an absolutely abhorrent image which absolutely sends
the wrong message about health and transportation. Having a bus riding
around Boston looking as if it has just run over a bicyclist is counter
productive. This is an assault on the bicycling community and will not be
tolerated. Especially with the Secretary of Transportation Cohen and
Secretaty of Health Bigby recently collaborating about the connections
between health and transportation, and a commitment for their agencies to
better collaborate, this is an embarassment.

Below is one of the campaign posters inside the MBTA subway cars:
http://livablestreets.info/files/healthadbike1.jpg

I hear rumor there is one (presumably more) MBTA buses with a "wraparound"
advertizement that shows an image similar to the one above, but it looks
like the real bus has just run over a bicyclist. I NEED A PHOTOGRAPH OF THIS
ASAP! If anyone can snap a photo with your phone or camera and email it to
me, that would be great. And the first person who does I will thank them
with a free "ditch your car" T-shirt.
http://www.livablestreets.info/node/672

LivableStreets Alliance is working hard to resolve this issue asap and have
this advertizing campaign recalled.

Thanks!
Jeff
Co-founder and President
LivableStreets Alliance
livablestreets.info
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