[*BCM*] Awareness Test

esw at alum.mit.edu esw at alum.mit.edu
Thu Mar 20 14:37:30 EDT 2008


Turtle wrote:
>It's a common mistake to phrase something so that it suggests the
>opposite of what you want (think the Walk "FOR" hunger).  Too bad they
>didn't consult with some linguists or psychologists before writing the
>text for that ad, because the visuals are so strong.

Yeah, the name of tWFH has always bugged me.  My favorite local biking
example of how important the phrasing is is the:

"<bike-symbol> share the road" signs.  That bugs me too, since it
puts the burden of sharing on the bicyclists.  I wish they said 
"Share the road with <bike-symbol>".

-erik


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