<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv=Content-Type content="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 12 (filtered medium)">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.Section1
{page:Section1;}
-->
</style>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang=EN-US link=blue vlink=purple>
<div class=Section1>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I saw the Subway version of the ad on the redline and thought it
was offensive as well. I did think to pull it out of the placard to show people
and if I knew I’d be getting one of those great T-shirts, I’d have
been highly motivated (although I realize the offer is to take a photo, not
steal public property)! What’s not clear is how the biker fell down, you
don’t just fall down on your own unless there is a serious road hazard , you
get doored, or you try some kind of acrobatic maneuver like answer your cell
phone while drinking a beverage. Based on the orientation of the cars, the
biker appears to have been doored because I don’t see any traffic or road
hazards (potholes). Another troublesome aspect (though I could be wrong) is
that automobile owners insurance covers accidents while drivers ride their
bicycles but bicyclists who don’t own automobiles don’t have
similar protections. Similarly, motorcycle riders are covered by their vehicle
policy for accidents caused by others but not bicyclists. I don’t think
the intent was to demean bicyclists but it does show their ignorance of the
hazards cyclists face. It must have been hard to select an image of showing the
risks of not having health insurance (they could have shown someone being
evicted from their home after the hospital placed a lean on their property
because of someone in the family requiring expensive medical treatments). I have
to admit though that it’s important for cyclists to have health insurance
coverage if they are to ride in the city, just as it’s important to wear
a helmet (oh no, hear comes the wrath of BCM ) and a light at night. <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
bostoncriticalmass-bounces@bostoncriticalmass.org
[mailto:bostoncriticalmass-bounces@bostoncriticalmass.org] <b>On Behalf Of </b>Jeffrey
Rosenblum<br>
<b>Sent:</b> Friday, March 28, 2008 3:33 PM<br>
<b>To:</b> list@bostoncriticalmass.org<br>
<b>Subject:</b> [*BCM*] WANTED: photo of the new "health insurance"
bus campign of hit cyclist<o:p></o:p></span></p>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<div>
<p class=MsoNormal>All, <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>The Massachusetts Health Connector, an arm of the MA
Department of Health and Human Services, just released an advertizement
campaigh for health insurance, but picked an absolutely abhorrent image which
absolutely sends the wrong message about health and transportation. Having a
bus riding around Boston looking as if it has just run over a bicyclist is
counter productive. This is an assault on the bicycling community and will
not be tolerated. Especially with the Secretary of Transportation Cohen and
Secretaty of Health Bigby recently collaborating about the connections between
health and transportation, and a commitment for their agencies to better
collaborate, this is an embarassment. <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>Below is one of the campaign posters inside the MBTA subway
cars: <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><a href="http://livablestreets.info/files/healthadbike1.jpg">http://livablestreets.info/files/healthadbike1.jpg</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>I hear rumor there is one (presumably more) MBTA buses with
a "wraparound" advertizement that shows an image similar to the one
above, but it looks like the real bus has just run over a bicyclist. I NEED A
PHOTOGRAPH OF THIS ASAP! If anyone can snap a photo with your phone or camera
and email it to me, that would be great. And the first person who does I will
thank them with a free "ditch your car" T-shirt.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><a href="http://www.livablestreets.info/node/672">http://www.livablestreets.info/node/672</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>LivableStreets Alliance is working hard to resolve this issue
asap and have this advertizing campaign recalled.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>Thanks!<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>Jeff<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>Co-founder and President<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>LivableStreets Alliance<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><a href="http://livablestreets.info">livablestreets.info</a><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
</div>
</div>
</body>
</html>