[*BCM*] Awareness Test

[Turil]

That ad has some bad (negative) phrasing in it.  For a more useful
message, it would be better to say "It's EASY to see things when you
are looking for them.  Look for cyclists."  Or something similar.

It's a common mistake to phrase something so that it suggests the
opposite of what you want (think the Walk "FOR" hunger).  Too bad they
didn't consult with some linguists or psychologists before writing the
text for that ad, because the visuals are so strong.

Peace, Love, and Bicycles
-Turtle